Step 02 / 11

Listening to users

Four user interviews, one discussion guide, and the three insights they added up to.

Participant 419 Mar 2024

Segment B

I want to be fit and build muscle that sounds healthy

Participant 31 Apr 2024

Segment A

Lose fat while making sure I am on shape

Participant 219 Mar 2024

Segment A

Lose weight fast

Participant 119 Mar 2024

Segment A

Reduce weight to maintain a lifestyle

Scroll

Step 02 · Who we talked to

Four people, two segments

Every interview used the same discussion guide, and each participant’s answers went onto one note card.

3

Segment A: people who want to lose weightParticipants 1, 2 and 3

1

Segment B: people who want to build musclesParticipant 4

19Mar 2024

Interview dayParticipants 1, 2 and 4

1Apr 2024

Interview dayParticipant 3

Participant 1

19 Mar 2024

Segment A: people who want to lose weight
What is your fitness goal?
Reduce weight to maintain a lifestyle
Do you cook your meals, or do you order food?
50/50
How do you typically track your progress when attempting to achieve your goal?
Weighting my self

Participant 2

19 Mar 2024

Segment A: people who want to lose weight
What is your fitness goal?
Lose weight fast
Do you cook your meals, or do you order food?
Never, I only order
How do you typically track your progress when attempting to achieve your goal?
Weighting my self

Participant 3

1 Apr 2024

Segment A: people who want to lose weight
What is your fitness goal?
Lose fat while making sure I am on shape
Do you cook your meals, or do you order food?
I usually cook my meals
How do you typically track your progress when attempting to achieve your goal?
When people tells me you have changes, is the day I track my results

Participant 4

19 Mar 2024

Segment B: people who want to build muscles
What is your fitness goal?
I want to be fit and build muscle that sounds healthy
Do you cook your meals, or do you order food?
Order food
How do you typically track your progress when attempting to achieve your goal?
By viewing the body changes, BMI test

The discussion guide

User Interviews

Direct conversations with individuals to gather insights, preferences, and feedback, enabling designers to better understand user needs and behaviors.

Follow one participant

Highlight a word in every answer

Question 1

What is your fitness goal?

  • Participant 1Segment A

    Reduce weight to maintain a lifestyle

  • Participant 2Segment A

    Lose weight fast

  • Participant 3Segment A

    Lose fat while making sure I am on shape

  • Participant 4Segment B

    I want to be fit and build muscle that sounds healthy

Question 2

Describe to me your current diet?

  • Participant 1Segment A

    I eat from junk food in a daily basis, I find it hard to eat from healthy places as they are very high in price and it may not sound delicious.

  • Participant 2Segment A

    Keto or fasting

  • Participant 3Segment A

    nothing, I am not consistent with food

  • Participant 4Segment B

    I eat everything but I dont eat sugar and I eat a little bit of carbs, my main diet is protein.

Question 3

What types of foods do you typically eat, and do you follow any specific meal plans or dietary guidelines?

  • Participant 1Segment A

    I Find it very hard to lose weight because I am very in consistent with food, reason is within delivery app you can easily switch from healthy to fast food because they are next to each other.

  • Participant 2Segment A

    A- High protein food, no carbs if I am doing keto
    B- Whatever is on the plate within my fasting diet so High carbs - High protein for one meal in the day.

  • Participant 3Segment A

    A- I love sugar, I am a good sugar eater.
    B- I am very in consistent in meal plans, as I love food its hard for me to restrict myself for food appetite.

  • Participant 4Segment B

    I eat alot of protein thats it, no guideline.

Question 4

How do you currently get appropriate food options that align with your dietary requirements?

  • Participant 1Segment A

    Alot of proteins and minimised carbs

  • Participant 2Segment A

    Order food..

  • Participant 3Segment A

    I usually calculate my intake

  • Participant 4Segment B

    No answer recorded

Question 4 · follow-up

Do you cook your meals, or do you order food?

  • Participant 1Segment A

    50/50

  • Participant 2Segment A

    Never, I only order

  • Participant 3Segment A

    I usually cook my meals

  • Participant 4Segment B

    Order food

Question 4 · follow-up

How frequently do you order food, and what factors influence your decision to order instead of cooking?

  • Participant 1Segment A

    4 times a week - easier the cooking where cooking is very tiring

  • Participant 2Segment A

    Life, I am too busy & mostly I eat outside

  • Participant 3Segment A

    via mobile apps, usually I order when I am lazy to cook or there is a friends gathering

  • Participant 4Segment B

    I eat 5 days a week from outside
    I dont have time and i dont know how to cook

Question 5

Can you share your experiences with attempting to achieve your goal in the past?

  • Participant 1Segment A

    Hard, I am never consistent

  • Participant 2Segment A

    I always achieve my goal then I revert back.

  • Participant 3Segment A

    I always achieve my goal then I revert back.

  • Participant 4Segment B

    I was working out daily, with supplements

Question 5 · follow-up

What methods or strategies have you tried, and what were the outcomes?

  • Participant 1Segment A

    Keto, Fasting, low carbs.. and the outcomes was usually from keto

  • Participant 2Segment A

    KETO, fast outcomes, I lose weight fast

  • Participant 3Segment A

    I did not try anything except of cutting calories

  • Participant 4Segment B

    As mentioned, usually high on protein, I build muscle and build belly

Question 6

What challenges or obstacles have you faced in your journey?

  • Participant 1Segment A

    Inconsistency and high price healthy food

  • Participant 2Segment A

    I am very lazy to go to gym, what I can do always is to maintain/consistent food

  • Participant 3Segment A

    I love to eat sugar, so if there is any sugar free stores will benefit me

  • Participant 4Segment B

    Discipline, food organising as I break my diet frequently

Question 6 · follow-up

Did you solve it? how?

  • Participant 1Segment A

    No

  • Participant 2Segment A

    Now no, because I enjoy food, and the healthy food is too expensive

  • Participant 3Segment A

    No

  • Participant 4Segment B

    Yes, time management

Question 6 · follow-up

What are some pain points or frustrations you've experienced while managing your dietary needs?

  • Participant 1Segment A

    Healthy food is always high on price and low in portions.. that is why i hate it, not everyone is the same I might need more intake in some meals

  • Participant 2Segment A

    Consistency..

  • Participant 3Segment A

    Sugar

  • Participant 4Segment B

    Cooking and food preparation + cost of healthy food is frequently high

Question 7

If you succeed in achieving your goal and maintain it, what do you think is the reason for your success?

  • Participant 1Segment A

    Consistency and discipline

  • Participant 2Segment A

    Discipline

  • Participant 3Segment A

    i think to achieve my goal requires a good understanding to my body, how should I workout, how should I eat and what should i eat plays a huge part.

  • Participant 4Segment B

    Passion of having a bulk & fit body.

Question 7 · follow-up

Can you describe your approach to it?

  • Participant 1Segment A

    Planned meals, planned schedule to gym or workout, planned cardio

  • Participant 2Segment A

    No answer recorded

  • Participant 3Segment A

    First is a decision to change then a plan to follow

  • Participant 4Segment B

    Discipline.

Question 8

How do you typically track your progress when attempting to achieve your goal?

  • Participant 1Segment A

    Weighting my self

  • Participant 2Segment A

    Weighting my self

  • Participant 3Segment A

    When people tells me you have changes, is the day I track my results

  • Participant 4Segment B

    By viewing the body changes, BMI test

Question 8 · follow-up

Do you use any apps or tools for monitoring your food intake and physical activity?

  • Participant 1Segment A

    no

  • Participant 2Segment A

    no

  • Participant 3Segment A

    no

  • Participant 4Segment B

    Yes, apple health

Questions

Additional segments:

The guide’s second list of questions, written for the additional segments.

  1. 1.

    Can you describe any dietary restrictions or health conditions you're managing due to diseases or allergies?

  2. 2.

    Describe to me your current diet. What types of foods do you typically eat to manage your condition or allergies?

    • How do you currently get safe and appropriate food options that align with your dietary requirements?
    • Do you cook your meals, or do you order food?
    • How frequently do you order food, and what factors influence your decision to order instead of cooking?
  3. 3.

    What challenges do you face in maintaining a healthy diet while managing your condition or allergies?

  4. 4.

    Have you consulted with any professional guidance or support in managing your dietary needs? If so, was it helpful and how?

  5. 5.

    What are some pain points or frustrations you've experienced while managing your dietary needs?

What the answers added up to

So.. what’s Holding Our Potential Users Back?

What this step produced

8+5

Discussion guide

8 questions for the main segments, 5 for the additional segments

4

Interview note cards

Participants 1–4 · 19 Mar 2024 and 1 Apr 2024

3

Users Interviews Insights

Time to plan meals, tracking progress, and options that didn’t fit their diet

Next · Step 03 Who we design for Personas · empathy maps · journeys