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Configure4–6 weeks startup

Brand Strategy & Identity

For an organisation that has outgrown what it looks like, because identity is the compression of a decision about who you are for — and what you refuse to be.

Our work on this
Sound familiar?
  • “We have grown but the brand still looks like a startup.”
  • “We are launching a sub-brand and do not know how it relates to the master.”
  • “Every department produces its own materials and nothing matches.”

What you get

  1. 01Positioning platform: purpose, promise, values, archetype, differentiators, exclusions
  2. 02Brand architecture model and sub-brand entry rules
  3. 03Verbal identity: naming, messaging architecture, tone of voice, bilingual narrative set
  4. 04Visual identity system: logo, colour, bilingual typography, imagery, graphic language, motion
  5. 05Application suite and templates
  6. 06Brand guidelines, static and living
  7. 07Governance model and brand health measurement framework

Not included

  • Campaign creative or media buying
  • Product UX/UI design
  • Trademark search, registration or legal clearance
  • Photography and film production
  • Three concept directions — we present one, with the reasoning that selected it

What you bring

  • A named decision-maker with authority to approve
  • Access to leadership for the positioning work — this cannot be delegated
  • Existing assets and whatever governance currently exists

What should change

The promise and the product stop contradicting

Measured by

On-brand work produced internally

Price objections fall

Measured by

Win rate on competitive pitches

How it works

  1. 1

    Configure it

    Set it up here and add it to your plan.

  2. 2

    Written scope

    Within 48 hours: tasks, milestones, named roles and a delivery date.

  3. 3

    Approve, then start

    You approve the scope and price before anything is charged.

Who’s on it
Brand Strategist (lead), Identity Designer, UX Writer, Arabic verbal specialist · Brand squad
Your first 14 days
  1. Days 1–2Kickoff: objectives, success criteria, decision-maker map, escalation pathKickoff document, signed
  2. Days 3–5Access: data, analytics, systems, stakeholders, existing researchAccess log with owners and dates
  3. Days 5–7Working agreement: cadence, review protocol, approval authority, response times both waysWorking agreement
  4. Days 7–10Immersion: context absorption, constraint capture, assumption registerAssumption register
  5. Days 10–14First checkpoint: early observations, confirmed scope boundary, risks raisedCheckpoint note, acknowledged in writing
Is the price final?

Not yet. Our prices are indicative while we finalise them. You get the confirmed price in writing before you pay anything.

When do we pay?

Your written scope states the price and the deposit. Nothing is charged until you approve it.

After this

Product UX/UI, where the promise has to survive contact with an interface.

  • Configure6–8 weeks focused

    Product UX/UI

    For a team with a decided direction and blocked developers.

    SAR 63,000–90,000· Indicative

Not sure yet?

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