Squads
The people who do the work.
Work is grouped into three squads. Every service page names the roles on the team before you buy.
Squad 01
Experience
Researches, maps and redesigns how services feel end-to-end.
Roles
- Partner-level lead
- Experience Strategist
- Design Ops specialist
- UX Researcher
- Second researcher for synthesis
- Synthesis researcher
- Arabic-native moderator
- Service Designer
- Operations analyst
- Accessibility reviewer
- Assistive-technology tester
- Arabic-native designer
- UX Writer
- Design Systems Designer
- Front-end engineer
- Product Designer
- UI Designer
Categories
Squad 02
Brand
Positioning, verbal and visual identity, brand architecture and governance.
Roles
- Brand Strategist
- Verbal identity specialist
- Identity Designer
- UX Writer
- Arabic verbal specialist
Categories
Squad 03
Studio
Production and content, made against a fixed system.
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