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Brand Audit & Perception Gap

For an organisation whose brand no longer matches what it has become, because nobody has measured the distance between what it promises and what people experience.

Sound familiar?
  • “We have grown but the brand still looks like a startup.”
  • “Every department produces its own materials and nothing matches.”
  • “People do not understand what we do.”

What you get

  1. 01Asset and touchpoint audit across every channel you currently publish to
  2. 02Perception gap report: stated promise versus delivered experience
  3. 03Competitive positioning map against 6–8 named comparators
  4. 04Verbal identity assessment — bilingual, Arabic and English weighted equally
  5. 05Brand architecture diagnosis: where sub-brands conflict with the master
  6. 06Prioritised fix list separating what is cosmetic from what is structural

Not included

  • Any new identity work — no logo, no palette, no type
  • Naming or messaging development
  • Primary market research or customer interviews
  • Guidelines, templates or asset production
  • Campaign or content strategy

What you bring

  • Current brand assets and guidelines, whatever state they are in
  • Access to the last 12 months of published material
  • One stakeholder who can describe what the brand is meant to promise

What should change

The gap becomes visible to leadership

Measured by

Perception gap scored per touchpoint

Cosmetic and structural stop being confused

Measured by

Fixes sequenced by cost

How it works

  1. 1

    Book it

    Send a booking request. Nothing is charged.

  2. 2

    We confirm

    We confirm the price and your start date by email.

  3. 3

    Handover

    10 working days from start to final handover.

Who’s on it
Brand Strategist (lead) + verbal identity specialist · Brand squad
Is the price final?

Not yet. Our prices are indicative while we finalise them. You get the confirmed price in writing before you pay anything.

After this

Brand Strategy & Identity when the diagnosis is structural, or Studio production when it is genuinely cosmetic.

  • Configure4–6 weeks startup

    Brand Strategy & Identity

    For an organisation that has outgrown what it looks like.

    SAR 47,300–67,500· Indicative

Not sure yet?

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